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©ModaLisboa / Photography credits: Ugo Camera ​
Thank you: Albano Morgado, RBD.APP - Arquitectos Lda, Fábio Marques, Mónica Lopes, Judo Lusófona, Pedro Pratas and Judocas: Patrícia Matias, Pedro Almeida, Pedro Silva and Teresa Castro.
Shoes Exceed Shoe Thinkers; Music by Cat Santanna; Styling Anna Malchevskaia; Accessories Woodenbox; Eyewear Karun; Knit Yarns Rosários4; Hair VascoLX; MakeUp Antónia Rosa


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‘Hajime’ is the Japanese word meaning "beginning" (初).

In the Japanese traditional martial arts such as judo, karate, aikido and kendo, it is a verbal command to "begin".

This season we pay homage to the judo universe. The word ‘Hajime’ is part of the designer Ana Duarte’s vocabulary, as she practiced judo since she was four-years-old.

With an urban point of view, we bring this sport directly onto the streets. You will find majorly unisex pieces, with looser silhouettes and topstitching, panels and shapes that resemble the judo uniform, the judogi. This season features a print with our statement color mint, with judokas in combat. In shades of blue, black, white, lilac and burgundy, it is a collection where you can mix all the pieces together and be ready to face both Winter and Summer alike.

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